MARKETING KIT

The Standard in Style and Performance.

At Monterey, we partner with select dealers who share our vision for excellence. With a heritage rooted in craftsmanship and a brand that commands attention, we offer more than boats—we offer access to an elevated standard.

Stepping aboard a Monterey means a step into the future, as each award-winning design continually sets the standard for what a luxury performance craft should be.

Monterey Elite Series

THE AWARD WINNING ELITE SERIES

For more than 4 decades, Monterey has established itself as a true frontrunner when it comes to designing, developing, engineering and building superior boats. The Elite Series reflects Monterey’s design philosophy at its highest expression—blending sophistication, performance, and finish in every detail. Monterey's award winning Elite series offers something unique, yet shares the same core intent Monterey has always stood for: to exceed expectation.

ELITE 30

Bold design, premium comfort, and powerful performance define the Elite 30. With sleek styling, advanced tech, and Monterey’s trusted craftsmanship, it sets a new standard on the water.

View the Elite 30 Digital Catalog

ELITE 27

The Elite 27 combines bold design, quality materials, and modern technology for an exceptional ride. Its spacious layout offers comfort for both relaxation and adventure. With strong performance and smooth handling, it delivers true luxury on the water.

View the Elite 27 Digital Catalog

FULL COLLECTION

Monterey offers a full lineup of Super Sport and M Series models, each crafted with bold design and innovative detail. Every boat sets a new benchmark for luxury performance while showcasing timeless craftsmanship. More than just boats, they are refined extensions of your lifestyle, built on Monterey’s unwavering commitment to excellence.

View The Full Catalog

Monterey Our Advantage

STATE-OF-THE-ART DESIGN

Monterey Boats’ state-of-the-art design facilities blend innovation, precision, and craftsmanship, creating cutting-edge, award-winning boats that define luxury performance.

AWARD-WINNING DESIGN

Recognizable from the dock or the helm, Monterey models embody elegance without excess. Every line, finish, and feature is made to speak for itself.

A BRAND THAT LIFTS YOUR OWN

We don’t just offer boats—we offer alignment. Our marketing positions you as an elite dealer, elevating your showroom through prestige and presence.

Monterey About Us

FAMILY-OWNED. PERFORMANCE- DRIVEN. INNOVATIVE DESIGN

For more than 4 decades, Monterey Boats has remained a proud, independent, and family-owned American boatbuilder—defined by craftsmanship, innovation, and a passion for delivering the ultimate on-water experience. Founded in 1985 by brothers Charles and Jeff Marshall, Monterey operates from its state-of-the-art facility in Williston, Florida, where over 600 artisans and technicians bring each vessel to life with precision and care.

Rooted in family values and uncompromising quality, Monterey’s legacy is one of continuous innovation and timeless design. At Monterey, every boat is a reflection of the values that have guided the brand from the very beginning:

American-built excellence, handcrafted on-site by skilled professionals.
Privately owned and personally led, ensuring attention to detail in every decision.
Designed to inspire, with fluid lines, luxurious finishes, and bold performance.

At Monterey Boats, It's a family and a way of life

Monterey Post-Sale & Awards

What Buyers Notice After the Sale

The Monterey Customer Service Team is dedicated to providing dealers with exceptional technical support and seamless access to our supplier partners when additional expertise is needed. We are committed to continually enhancing our service and parts processes to empower our dealers, drive greater customer satisfaction, and foster lasting owner loyalty.

Three Times Award-Winning Elites

Monterey doesn’t just craft boats—we set the benchmark. The Elite 30—our flagship—earned a historic industry trifecta: Boating Magazine’s 2024 Boat of the Year, the NMMA Miami Innovation Award, and was named one of Boating Industry’s Top Products of 2025, marking a first-of-its-kind sweep in marine manufacturing.

Monterey Onboarding Timeline

Seamless Onboarding in 4 Steps

Submit Application

Complete our comprehensive dealer application with your business information and experience.

Review & Approval

Our team reviews your application and conducts qualification assessments.

Portal Access

Gain access to our exclusive dealer Portal.

Launch Your Success

Begin selling premium Monterey boats with full support from our team.

Dealer Portal & Resources

Your all-access pass to premium marketing tools, model assets, and insider resources. This portal offers a curated selection of our professional photography, video walkthroughs, third-party product tests, and media coverage—all at your fingertips. From brochures to press features and exclusive content, everything here is designed to help you showcase the Monterey experience with clarity and confidence. Whether you’re closing a lead or building brand awareness, consider this your go-to hub for everything Monterey.

Username: marketing@montereyboats.com

Password: Montereyboats

DISCOVER WHAT'S POSSIBLE

We partner with dealers who care about craftsmanship, consistency, and elevated service.